-
Variety depth In contrast to category breadth, the term “category depth” is used when the entire category contains many similar items. If a product has multiple variations, it is called deep variety. Aida formula The AIDA formula applies to account-based marketing and stands for attention, interest, desire, and action. These stages are part of the…
-
Table of contents: Lessons from established brands that have managed to stay relevant Maintaining customer trust = maintaining relevance as a brand Our latest articles Talk to one of our consultants about dynamic pricing. around? What about brands that have lasted from before your childhood until the present day? Looking at the differences between…
-
Table of contents: Leading marketplaces for top e-commerce categories Are vertical marketplaces taking the place of e-retailers in the future? Our latest articles Talk to one of our consultants about dynamic pricing. Talk to one of our consultants about dynamic pricing. Vertical marketplaces occupy a unique role in e-commerce: While the well-known giants try…
